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Japan's supermarkets targeted in US marketing push

div class=introductionpbThe US Meat Export Federation (USMEF) is partnering with supermarket chains and event organisers in Japan’s regions to strengthen already high US red meat sales by localising marketing, public relations and...

Multiple meat recalls hit America

div class=introductionpbThe United States Department of Agriculture’s Food Safety and Inspection Service (FSIS) has reported three major meat recalls in the country over the past three days./b/p/div...

Australia steals butchery title from New Zealand

div class=introductionpbAustralia’s national butchery team narrowly defeated New Zealand in this year’s Trans-Tasman test match. /b/p/div...

Australia overhauls meat quality assurance scheme

div class=introductionpbMeat & Livestock Australia (MLA) has integrated its red meat and livestock quality assurance programs in a bid to improve them for the “ifuture prosperity of the red meat and livestock industry/i”./b/p/div...

Canada, Mexico and US meat industries unite on NAFTA talks

div class=introductionpbThe Trump administration’s notification to “imodernize/i” the North American Free Trade Agreement (NAFTA) has spurred the Canadian, Mexican and US beef industries to join forces./b/p/div...

JBS chiefs enter plea bargain amid bribery claims

div class=introductionpbSeven executives of Brazilian meatpacker JBS, including the billionaire Batista brothers who run the company, have entered a plea bargain in yet another corruption scandal./b/p/div...

Ibotta app campaign boosts US beef sales

div class=introductionpbA campaign targeting consumers via a mobile retail app was deemed a “huge success” by the US beef industry./b/p/div...